Winning a critical courtroom battle can require more than experienced and capable legal counsel. Clarifying and enhancing an organization's public image up front and marshalling other supportive voices strengthens its position and helps counter opposition messages and tactics.
Similarly, when an organization faces a crisis, it is critical to have strong but flexible internal and external communications initiatives to deflect negative messages and emphasize the positive actions being taken to resolve the crisis.
FaegreBD Consulting specializes in strategic communication campaigns that support our clients during a crisis or in litigation. Our professionals work to balance inaccurate and biased information and demonstrate that our client's position is supported by thoughtful, informed individuals and groups.
Because FaegreBD Consulting professionals have been part of many multi-disciplinary corporate teams, we are sensitive to the need for disciplined internal communications and legal team approval of key communications.
These communication programs are built on a solid base of research message development and message testing. Our senior public affairs experts – based in all 50 states – know how to identify primary audiences and opposition tactics. The intelligence we gather is used along with strategic opinion research to help clients and their legal teams craft effective messages, strategies, tactics and means of message delivery. FaegreBD Consulting also helps clients identify potential allies, educate them about the case and encourage them to speak up in support of our client's position.
Our goal is not only to win the case in court today or survive the crisis at hand but also to discourage opponents from continuing the battle through appellate courts or with additional lawsuits.