From blogs and microblogs to social networking and content sharing sites, more tools than ever before are available to help organizations and individuals communicate. We understand how to effectively deploy new and social media strategies to advance an organization's overall goals and objectives. By developing comprehensive and integrated plans that recognize new and social media as a required ingredient and employing the right mix of traditional and new media strategies, we ensure our clients are using all the tools needed to succeed.

A key part of our integrated communications programs is blog monitoring and blogger outreach. For a number of our clients, we identify the best topical blogs, follow the posts of bloggers and reach out to bloggers. We have had a number of successes in this practice, most recently with a blogger for one of the most widely read education trade publications. After tracking the comments and posts of a particular author, our communications team successfully developed a relationship with her and she subsequently ran a piece on our client several days later.

Our team has advised multiple organizations on new and social media, developing strategic new and social media plans to augment existing communications initiatives. Our counsel has provided clients with clear road maps they can follow to strengthen their overall communications initiatives. Most recently we have advised clients on how to use microblogging tools to build their base of advocates and increase visibility of traditional media hits.

We have also helped clients design and build Web sites focused specifically on public policy issues. Our understanding of the subject matter has produced sites that effectively communicate key policy messages to targeted stakeholder audiences.

For one client, we developed an online presence for a coalition of leading universities and schools of education that support a greater federal investment in research focused on the sciences of teaching and learning. The Web site communicates the coalition's core public policy positions to Congressional and agency audiences and highlights the institutions' cutting-edge work on related research topics.